Whether you are starting a new venture or already running a business for several years, you should constantly keep implementing new and effective marketing strategies to be unique. While the era of digitization has seen companies adopt a myriad of marketing tools and increase their brand awareness, there is only one powerful advertising weapon that has been around forever – the business card!
Printing business cards is much more than simply inscribing your company name, your name and contact number on a basic material. A modern business card contains important information about the company such as name, email, website, contact information, products and services along with the company logo and slogan. Thus you can measure the strength of these small printed cards. Although the entire business world has started using digital gadgets, a business card is the one marketing tool that no digital gadget has been able to completely replace.
However, the question remains the same – are business cards still effective in this digital age? Continue reading to know how business cards can become an asset to your business.
- Makes a good first impression
The best thing about business cards is that they still don’t go out of style. Businesses still hand out beautifully designed business cards to create a good first impression on their prospects.
A nice, well-designed business card is a great way to showcase your brand’s personality and spread your brand’s message. Meeting a potential customer for the first time can be made more memorable when you exchange an impressive business card with the person.
Extra thick business cards such as plastic or metal substrates always have more power to retain a customer than paper. Remember that an aesthetically pleasing business card has enormous potential to make you look even more professional than your preferred business kit.
Are you looking for an ideal opportunity to promote your business and build your contact base? Start participating in events and fairs! These are the best places to meet new prospects and make sales. You may be able to meet a potential customer in the event that shows interest in using your products or services.
While it’s perfectly fine to share your contact information, handing over a business card would still be a better course of action. Handing out a business card shows how professional and experienced you are in networking. It tells your client that you value time and efficiency.
- Effective low budget marketing tool
It is quite difficult to implement a high budget advertisement or marketing campaign while starting a business. It’s a funding problem that startups and small and medium-sized businesses often face. After all, TV commercials, brochures and ad campaigns involve huge costs.
In contrast, you can opt for business card printing – an affordable form of advertising. It helps build brand identity and spread brand awareness. Handing business cards to more and more leads can save you from spending a small fortune on larger forms of advertising.
- Builds strong connection with customers
Handing out a business card to a potential customer means handing over a physical extension of yourself and your business. It’s a great way to build a strong personal connection with your customers.
However, it is not mandated that you only need to use business cards to attract more leads. On the contrary, your staff should also learn to use business cards and reap the benefits of face-to-face interactions.
- Shows a lot of info
Despite their small size, extra thick business cards can contain a lot of information. It’s not meant to only show your company name and contact information. Rather, it may be used to display advertising or marketing content such as deals, offers or discount codes.
However, be careful not to fill the card with overflowing information, as you definitely don’t want to overwhelm the recipients. In the event that if you have an extensive list of details to display, choose magnetic stripe business cards.
Such cards are compatible with NFC and mobile devices, allowing customers to transfer and access your business information via their smartphones. Thus, you can measure the versatility of business cards in this era of digitization.
So if you have decided to have your business cards printed, your next step is to choose the right card printing company. Here are some beneficial tips that you should definitely consider while working with a card printing company.
Tips for choosing the right printing company!
- Be sure to hire a printing supplier that can provide you with a business card portal to easily manage, edit and order business cards.
- Ask for a price quote before working with a printing company.
- Check reviews and ratings of the company online to understand the quality of its customer service.
Hope this blog helped you understand the value of business card printing in this modern age of digitization. Basically, business cards have always served as effective marketing tools and still serve as the same.
