Most of Us Won’t Create Unicorns. But We Would Miss Out on Creating Small Profitable Ventures

In today’s business landscape, the allure of creating unicorns—startups valued at over a billion dollars—has captured the imagination of aspiring entrepreneurs. The media glorifies the journeys of successful unicorns, often painting them as the epitome of entrepreneurial success. However, amidst this obsession with grandiose visions and massive valuations, many fail to recognize the immense potential and fulfillment that lies in creating small profitable ventures.

The Reality of Raising Money

One of the main attractions of creating unicorns is the ability to attract substantial investment capital. However, this pursuit comes with its own set of challenges. When entrepreneurs raise money, they become accountable to their investors. This accountability brings a loss of freedom as decisions must be made in consideration of the investors’ interests. The pressure and stress of meeting investor expectations can take a toll on the entrepreneur’s mental well-being and autonomy.

Profitability of Unicorns

While the allure of unicorns may seem irresistible, the reality is that only a fraction of them achieve profitability. According to Business Today, out of 80 unicorns in India, only 17 have managed to become profitable. This statistic highlights the harsh truth that many unicorns fail on their journey to reaching billion-dollar valuations. The path to unicorn status is fraught with challenges, and the majority of these ambitious ventures do not make it.

The Value of Small Businesses

Contrary to popular belief, not every business needs to become a monopoly or a billion-dollar company right from the start. This realization is both simple and profound. Instead of fixating on the idea of creating a behemoth, entrepreneurs should consider the value of small businesses. These ventures offer numerous advantages that often go unnoticed in the quest for unicorn status.

Small businesses provide entrepreneurs with a level of freedom that is often compromised in larger enterprises. They offer an opportunity to spend more time with family and loved ones, nurturing a better work-life balance. In the pursuit of building unicorns, many individuals sacrifice these personal aspects, which are vital for overall well-being and fulfillment.

The Overlooked Beauty of Small Businesses

The beauty of small businesses lies not only in the freedom and work-life balance they offer but also in the potential for originality and personal fulfillment. While unicorns may dominate the headlines, it is within small ventures that true innovation can thrive. By focusing on original ideas, entrepreneurs have the opportunity to make a meaningful impact and leave a lasting legacy.

Chasing after unoriginal, self-proclaimed revolutionary ideas often leads to missed opportunities and unfulfilled potential. In the race to create the next unicorn, many overlook the potential for success and personal satisfaction that lies within small profitable ventures. Embracing the beauty of small businesses can lead to a more fulfilling and prosperous entrepreneurial journey.


In a world obsessed with creating unicorns, it is important to remember that not every entrepreneurial endeavor needs to be grandiose or revolutionary. Small profitable ventures offer their own unique advantages, such as freedom, work-life balance, and the opportunity for personal fulfillment. By shifting our focus away from unicorn mania and embracing the potential within small businesses, we can build successful ventures while maintaining our well-being and happiness.


Q: Can small businesses achieve significant success? A: Absolutely! While small businesses may not attain the same level of visibility as unicorns, they can achieve substantial success by focusing on profitability, customer satisfaction, and innovation within their niche markets.

Q: How can small businesses compete with unicorns? A: Small businesses can compete by leveraging their agility, personalized customer experiences, and niche expertise. They can build loyal customer bases and offer unique value propositions that set them apart from larger, more generic competitors.

Q: What are some examples of successful small ventures? A: Examples of successful small ventures include local artisanal shops, boutique agencies, specialized consulting firms, and niche online stores. These businesses cater to specific customer needs and excel in delivering personalized experiences.

Q: Are small businesses more sustainable than unicorns? A: Small businesses often have greater sustainability due to their lower overhead costs, focused customer base, and agility in adapting to market changes. They can weather economic downturns more effectively and have the potential for long-term stability.

Q: What are the advantages of focusing on original ideas in small ventures? A: Focusing on original ideas within small ventures allows entrepreneurs to differentiate themselves from competitors and establish a unique brand identity. It opens the door for innovation, creative problem-solving, and the opportunity to make a meaningful impact in a specific market segment.

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